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In this feature, you will find a list of the TV commercials that Celine Dion had done throughout the years, including some charities TV spots, campaigns with Chrysler, Air Canada and many others. The TV commercials are detailed from the oldest to newest.
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ST. JUSTINE HOSPITAL COMMERCIAL
In December 2002, Celine Dion and her husband Rene Angelil accepted their new role as spokespersons of the "Growing Up Healthy" campaign of the Fondation de l´Hôpital Sainte-Justine, a hospital specialized in the treatment of sick children in Montreal, Quebec, Canada. As part of their mandate, Celine and Rene helped to raise $125 million dollars in donations from the public for the hospital´s development plan. The Sainte-Justine Hospital´s mission includes care, research and teaching, with a firm commitment towards children and mothers.
...> Information
This first TV commercial, entitled "Les Mots" (in English "The Words"), takes about 30 seconds and it was broadcasted on the main TV Networks in Québec, Canada in late 2002. It shows Celine walking on a beach and singing the sample recorded for this TV spot entittled "Les mots". At the end, Celine talks.
...> The Commercial
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CHRYSLER COMMERCIALS
In 2003, Celine Dion took part to a series of commercials for Chrysler Corporation. Celine signed a multi-million dollar deal with Chrysler to help promote their new campaign, "Drive & Love". The campaign was launched in early 2003 with several TV commercials.
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A new, original song created specifically for the ad campaign is a key feature of the partnership, the song is "I drove all night". Other elements include personal appearances by Dion, special consumer promotions, dealer tie-ins, interactive communications, owner communications, retail initiatives, television programming and recording tie-ins. "Celine Dion personifies the Chrysler brand slogan, 'Drive & Love'..." said Jim Schroer, Executive Vice President, Global Sales and Marketing, DaimlerChrysler. "This is the kind of branded harmony you dream about". As new and redesigned Chrysler vehicles are introduced over the next 18-24 months, the corporation´s strategy is to move the Chrysler brand more upscale by attracting younger, more affluent consumers to its passionately designed, precisely engineered vehicles. "The partnership with Ms. Dion is a key component of that strategy", said Schroer. Chrysler´s ad campaign featuring Celine turned great sales. Just one year after signing a three year, $14 million deal with Dion, Chrysler has decided to speed away from the ad campaign and refocus its efforts on upping the company´s image without the singer´s face. Dealers complained the ads sold more of the star than the car and before the campaign was even launched, Chrysler´s ad agency, BBDO, advised against Dion´s celebrity endorsement.
...> The Commercial [ "Pacifica" ]
This commercial was premiered on January 19 during the AFC Championship Game on CBS channel. It features Celine on board of a Chrysler "Pacifica" car, performing the song "I drove all night" a capella. Several versions were made of this commercial; long version and short version.
...> The Commercial [ "PT Cruiser" ]
As the rest of the commercials, this one was premiered during the Golden Globe Awards on NBC channel. Celine does not appear in this commercial. The song "Love is all we need" was used as the music for this commercial.
...> The Commercial [ "Town & Country" ]
As the rest of the commercials, this one was premiered during the Golden Globe Awards on NBC channel. The spot features some intimate moments with Celine and her little son Renr-Charles on board of a Chrysler "Town & Country Minivan" car. The song "Have you ever been in love" accompanies this spot.
...> The Commercial [ "Crossfire" ]
As the rest of the commercials, this one was premiered during the Golden Globe Awards on NBC channel. The spot features Celine driving a Chrysler "Crossfire" car. The song "I drove all night" was used as the music of the commercial.
...> The Commercial [ "Sebring" ]
As the rest of the commercials, this one was premiered during the Golden Globe Awards on NBC channel. The spot features Celine driving a Chrysler "Sebring Convertible" car. The song "One heart" was used as the music of the commercial.
...> The Commercial [ "Brand Commercial" ]
In ocation to the end of the campain with Celine Dion and Chrysler, it was made this last commercial. It features Celine driving and singing on Chrysler cars. The songs "Have you ever been in love" and "I´m alive", were used for the music of this spot. This ad was a master stroke of invoking feelings through the songs coupled with the people living and driving the Chrysler products.
...> The Making Of [ "Town & Country" ]
...> Posters And Graphics
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CELINE DION PARFUMS COMMERCIAL
In early 2003, together with Coty, Celine Dion released a her first line of parfumes entittled "Celine Dion Parfums" and as part of the promotion, a TV commercial was released.
...> Information
The commercial was broadcasted on USA channels and it features Celine on a swing, in the sky of Paris, France overnight. Celine recorded a sample entittled "Live to love", wich was used as the music of the commercial. The title "Live to love" was also the slogan of the parfums posters. Commercial takes about 0:32 minutes.
...> The Commercial
...> The Making Of
On early 2003, a TV show was broadcasted few footage from the making of the commercial, and Celine was interviewed during the taping.
...> Posters And Graphics
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CBS TV SPECIAL COMMERCIAL
In early March 2003 Celine Dion recorded a special message wich was used as part of a TV spot by the major American television network CBS to help promote the CBS TV special entitled "Celine In Las Vegas... Opening Night Live", offering a behind-the-scenes look of the show "A New Day..." at multimillion-dollar Caesars Palace spectacular. It was broadcasted on March 25, 2003 on CBS channel and it was hosted by Justin Timberlake. According to preliminary national ratings draws, the TV special was led the 9 p.m. hour in total viewers (almost 14 million). It was second in adults between 25-54 years old (5.0/10) and delivered the network´s best 18-49 score in the hour since May (4.1/10). In Vegas, ratings hit the jackpot with a 20.1/27 million viewers. Among all concert specials that season, Celine´s special ranks a close second in 18-49 to NBC´s Faith Hill show on Thanksgiving.
...> Information
The short TV spot includes footage from Celine at the rehearsals of the show "A New Day..", mixed with footage from the music video of the song "I drove all night", and the video message from Celine, in wich she appears talking about the show and the Caesars Palace appears behind her.
...> The Commercial
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ST. JUSTINE HOSPITAL COMMERCIAL
In December 2002, Celine Dion and her husband Rene Angelil accepted their new role as spokespersons of the "Growing Up Healthy" campaign of the Fondation de l´Hôpital Sainte-Justine, a hospital specialized in the treatment of sick children in Montreal, Quebec, Canada. As part of their mandate, Celine and Rene helped to raise $125 million dollars in donations from the public for the hospital´s development plan. The Sainte-Justine Hospital´s mission includes care, research and teaching, with a firm commitment towards children and mothers.
...> Information
Celine has recorded a TV commercial to bring attention to this cause, wich was premiered on November 5, 2003 on channels TQS, TVA and Radio-Canada. It shows a fetus in the womb singing the song "S´il suffisait d´aimer", and then appears Celine singing it too. This commercial takes about 0:32 minutes.
...> The Commercial
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