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In this feature, you will find a list of the TV commercials that Celine Dion had done throughout the years, including some charities TV spots, campaigns with Chrysler, Air Canada and many others. The TV commercials are detailed from the oldest to newest.
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CALLAWAY GOLF COMMERCIAL
In 1998 Celine Dion became the spokesperson for Callaway Golf Corporation, an American sporting goods company based in Carlsbad, California, specializing in golf. They manufacture a full range of golf equipment, including woods, irons, wedges, putters and golf balls, and also license the Callaway brand name for apparel, footwear, timepieces and accessories. "She´s a golfaholic" said Larry Dorman, vice president of advertising and public relations for the Carlsbad, Calif.-based golf club maker. Dion met Callaway Golf chairman and founder Ely Callaway during the VH-1 Fairway to Heaven celebrity golf tournament, Dorman said. Cliff Einstein, chairman and chief creative officer of Dailey in West Hollywood, Calif., met with Dion in Paris, France to go over the script, sources said, but she will not be singing in the ad, said Dorman. Einstein could not be reached; other agency executives declined to comment. Callaway has previously enlisted an array of nontraditional golfers, including rockers Alice Cooper and Graham Nash, and most recently billionaire Bill Gates, for its ads. The client´s tagline was: "How golf should feel". "One of the things that makes our advertising interesting is that we use people not associated with golf, but who love the clubs and are passionate golfers", Dorman said. In addition to Dion, Callaway has also tapped restaurateur Nobu Matsuhisa to appear in a commercial. Callaway spends approximately $15 million annually on advertising, according to Competitive Media Reporting.
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The commercial was taped in March, 1998 in Los Angeles, USA and it was created by by Dailey & Associates for Callaway Golf, in Los Angeles, USA. If features Celine talking about how golf should feel and playing golf. Any Celine´s song was used for this video. The commercial was premiered during an appearance of Dion on the famous TV show from Rosie O´Donell in 1998. The commercial takes about 0:29 minutes.
...> The Commercial
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CANADIAN CYSTIC FIBROSIS FOUNDATION COMMERCIAL
In May 1993, Celine Dion´s niece named Karine, loses her fight against cystic fibrosis and dies in Celine´s presence. So in August 1993, Celine agrees to expand her role in the CF community, by accepting the position of Celebrity Patron of the Canadian Cystic Fibrosis Foundation. In 1998 Dion participates in the Foundation´s national public awareness campaign wich was broadcasted through Quebec, Canada.
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The commercial features Celine talking in French. It takes about 0:29 minutes.
...> The Commercial
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VH1 SAVE THE MUSIC COMMERCIAL
In 1998 Celine Dion recorded a TV commercial to help promote the VH1 Save the Music Foundation, a non-profit organization dedicated to restoring instrumental music education in America´s public schools, and raising awareness about the importance of music as part of each child´s complete education. Since 1997, the VH1 Save The Music Foundation has provided $45 million worth of new musical instruments to more than 1,700 public schools in more than 100 cities around the country, impacting the lives of more than 1.4 million public school students.
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The commercial was aired during the commercial breaks of the broadcast of the concert, in wich Celine took part, entitled "VH1: Divas Live: An Honors Concert for VH1´s Save the Music", wich took place at the Beacon Theatre in New York, USA on April 14, 1998. Similar TV commercials by singer Mariah Carey also were aired. On this commercial, Celine appears talking about children and the foundation, while footage from children also are broadcast. The song "My heart will go on" was used as the music of this commercial. The commercial takes about 0:30 minutes.
...> The Commercial
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ALBUM COMMERCIAL
On September 28, 2007 the Christmas album "These Are Special Times" was released in Korea, Asia and Europe. For the ocassion, a TV commercial was shown, to help promote the album´s sales.
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The commercial was shooted during the sessions of the music video for "I´m your angel", because Celine appears during the music video but singing "Happy Xmas (War is over)". Then, Celine appears talking and she says "Happy Christmas". The song "I´m your angel" also can be heard on this spot. It takes about 0:30 minutes.
...> The Commercial
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CBS TV SPECIAL COMMERCIAL
On November 25, 1998, one-hour CBS TV special, dedicated to Celine Dion´s Christmas album "These Are Special Times", was broadcasted all across the United States. Before the broadcast, a TV commercial was aired on CBS channel.
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The commercial, recorded in October 1998 during the shooting of the music video for "I´m your angel", features Celine and a CBS channel´s host talking about the upcoming TV special concert. It takes about 0:20 minutes.
...> The Commercial
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