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In this feature, you will find a list of the TV commercials that Celine Dion had done throughout the years, including some charities TV spots, campaigns with Chrysler, Air Canada and many others. The TV commercials are detailed from the oldest to newest.
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COCA-COLA DIET COMMERCIAL
In 1991 Celine Dion promoted "Diet Coke", a sugar-free soft drink produced and distributed by The Coca-Cola Company. The company is the world´s largest beverage company, largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups in the world, and is one of the largest corporations in the United States. The client´s tagline for this commercial was: "C´est fou comme c´est bon!", wich means in English "It´s amazing how good it is!".
...> Information
The commercial, which appeared on French Canadian television, features Celine singing the Coca-Cola jingle "Just for the thrill of it, just for the taste of it..." (in French), during a live show and during rehearsals. It also features Obelix (a fictional character from the French comic book series "Asterix"). The commercial takes about 0:31 minutes.
...> The Commercial
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COCA-COLA COMMERCIAL
In 1992 Celine Dion promoted "Coke", a sugar-free soft drink produced and distributed by The Coca-Cola Company. The company is the world´s largest beverage company, largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups in the world, and is one of the largest corporations in the United States. The client´s tagline for this commercial was: "C´est toujours le vrai!", wich means in English "It is always true!".
...> Information
The commercial, which appeared on French Canadian television, features Dion and many other people in the streets of Montreal, Canada, passing each other a brilliant star. It was used a French song performed by Celine, specially recorded for this commercial. The commercial takes about 0:31 minutes.
...> The Commercial
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CANADIAN CYSTIC FIBROSIS FOUNDATION COMMERCIAL
In May 1993, Celine Dion´s niece named Karine, loses her fight against cystic fibrosis and dies in Celine´s presence. So in August 1993, Celine agrees to expand her role in the CF community, by accepting the position of Celebrity Patron of the Canadian Cystic Fibrosis Foundation. In 1994 Celine participates in the Foundation´s national public awareness campaign wich was broadcasted through the whole country. Celine began promoting public awareness of cystic fibrosis in 1982, when, as an adolescent, she embarked on her singing career.
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The commercial features Celine with Chanelle Lemieux Lecavalier, a nine-year old with cystic fibrosis from Hull, Quebec, Canada. The central message of this campaign was one of both hope and urgency. Hope, that a cure or an effective control for cystic fibrosis will be found. Urgency, for continued public support is required to realize this goal. Any Celine´s song was used for this video. The commercial takes about 0:28 minutes.
...> The Commercial
...> Posters And Graphics
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LA BAIE COMMERCIALS
At the beginning of 1994, Celine Dion began to promote the Hudson Bay Company, or just "The Bay" ("La Baie" in French), as she had just signed a $500,000 contract with the oldest company in the world. "The Bay" is a chain of 92 fashion department stores that operate across parts of Canada. It is the main brand of Hudson´s Bay Company ("HBC"), North America´s oldest company. In French, the chain is known as "La Baie", short for "Compagnie de la Baie d´Hudson". The chain uses both the English and French versions of the name in some parts of the country. Dion´s commercials helped to promote the stores on French-speaking parts of Canada. The client´s tagline was: "Un monde a votre avantage", wich means in English "A world to your advantage". The tagline also is part of the lyrics of the song Dion sings on the TV spot.
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Celine Dion has taped two commercials for the "La Baie" campaings. The first one of 1994 for the francophone Canadian market (shown only in Quebec), features Celine performing a French song titled "Une mode à votre avantage" (specially recorded for this TV spot), and dancing with some guys. The client´s tagline was: "Une mode à votre avantage". This commercial takes about 0:29 minutes. Another commercial was shown in 1995 in the rest of Canada, this time for "The Bay" for the anglophone Canadian market. It features Celine singing on a theatre in English "I´m gonna make you love me", a soul song most popularly originally released as a joint single performed by Diana Ross & the Supremes and The Temptations for the Motown label in 1969. The client´s tagline was: "Your fashion advantage". It takes 1:00 minute.
...> The Commercial [ francophone Canada 1994 ]
...> The Commercial [ anglophone Canada 1995 ]
...> Posters And Graphics
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ASSOCIATION QUÉBÉCOISE DE LA FIBROSE KYSTIQUE COMMERCIAL
In early 1997, Celine Dion appeared on a new commercial for the Association Québécoise De La Fibrose Kystique (AQFK) or Canadian Cystic Fibrosis Foundation (CCFF). It was aired in Quebec, Canada.
...> Information
The commercial features Celine talking about the AQFK. It also features Pierre Houde (Canadian play-by-play sports announcer for Réseau Des Sports). It takes takes about 0:28 minutes.
...> The Commercial
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